Welcome to the Achilles Brand - We are proud to be an independently owned and run clothing and accessories brand with a strong history and current links to the UK military and front line emergency services.

Our brand is dedicated to those people who have served, worked, operated, trained or fought - possessing the qualities that make them 'Seriously Dangerous, Disciplined, Self-Reliant and In Control Individuals'.... the 'ANTIFRAGILE'!!

Embracing the identity of a 'seriously dangerous person' isn't about instilling fear or chaos; it's about recognising the immense power that lies within you. It speaks to a fierce resilience, an unwavering commitment to your principles, and a deep understanding of your own potential. You are self-reliant, capable of navigating life's challenges with confidence and strength.

Being 'seriously dangerous' means you are not bound by the limitations others impose upon you. You have the ability to challenge the status quo, to stand tall in the face of adversity, and to carve your own path. This mindset fosters a profound sense of control over your life, where you are the architect of your own destiny.

Being in control, enables you to make choices that align with your values, leading to personal growth and empowerment. You have the courage to confront your fears and the tenacity to pursue your goals relentlessly. Your determination can inspire others, as you show that true strength comes from within.

As you embrace this identity, remember that being 'seriously dangerous' is not just about strength; it's also about compassion and integrity. You wield your power wisely, using it to uplift yourself and those around you. This balance transforms you into a force of nature—respected, admired, and truly unstoppable.

Define your own version of dangerous, one that is rooted in self-awareness and self-empowerment. You are not just a force to be reckoned with; you are a beacon of possibility, lighting the way for others to follow.

The Achilles brand identity showcases all of this through our original, exclusive, designs and products which truly reflect all of our shared experiences, our dedication to the cause, our resilience, self control, a slightly warped sense of humour and, of course, an extreme addiction to caffeine.

The Achilles brand provides an instantly recognisable style that our community of 'seriously dangerous, disciplined, self-reliant and in control people' can proudly display to show that they are part of this special breed.

Being 'ANTIFRAGILE' simply describes someone who not only withstands shocks, stress, and volatility but thrives and improves as a result of them. Fragile things break - the Antifragile get stronger.

 

Original 'In-House' Graphic Designs and Artwork.

We are proud to be able to design all of our artwork and graphic designs for all of our gear 'in-house', making them completely original and, as we don't make designs for anyone else, not available anywhere else.

We believe that this gives all of our clothing and accessories a personal touch, which is why we pour our heart, should and personal experience into each design, ensuring it both reflects our unique vision in our heads and resonating with those of a similar mindset.

We build and process these designs using an array of digital graphic production software which produces great quality 'black drop out' images which transfer flawlessly onto all of our gear.

 

Quality Clothing and Accessories.

We partner with only the best clothing and accessory providers to display our brand and our designs, giving you the best quality products we can find.

When you buy any of our products, from T-shirts to phone cases, mugs or posters, you will benefit from the best quality materials, ensuring you get durability, comfort, sustainability and long-lasting, great looking gear.

Our moisture-wicking fabrics keep you cool and dry during intense workouts, whilst our comfortable premium cotton T-shirts and Hoodies make you look great no matter where you are, with our original designs enhancing your morale, motivation and style.

We use the latest printing and embroidery technology to ensure that our original, in house, and exclusive designs are transferred to all of our gear perfectly. Our 'print on demand' fulfilment services also ensure that our customers receive orders quickly and efficiently with less wastage and reduced cost.

When you choose us for your clothing and accessories you will benefit from the knowledge that we will provide you with the highest production quality and world-class service that keeps us and you at the head of the game.

 

The Best Customer Service and Support.

We are not just about our design and clothing though.... When you connect and shop with us you are joining a community of like-minded individuals who value the benefits that being part of a brotherhood brings.

We understand the importance of customer satisfaction and are committed to providing the highest level of customer support and service. Our customers and community are at the heart of everything we do, and we ensure that you receive the attention and care you deserve. We pride ourselves on providing fast, friendly, and reliable customer service.

We are committed to providing you with world-class service, and understand the importance of reliable and efficient delivery times, and we work hard to ensure that our products reach you as quickly as possible, but never compromise on quality.

 

Supporting The Supporters.

At Achilles, we are committed to giving back to our community by supporting those worthwhile causes that are important to all of us.

That is why we donate a percentage of our yearly profits from all our sales to help raise funds for military, public service and community based charities.

We believe that our military and public service personnel deserve our support and gratitude for their selfless service and sacrifice. By donating a portion of our profits, we aim to contribute to the well-being and welfare of the people who serve our country and communities.

In addition, we donate 100% of profits from the sale of specific items to selected charities, enabling us to give thousands of pounds to these causes. We carefully choose the charities we support based on their impact and effectiveness in serving the needs of our military and public service personnel.

We take pride in our commitment to social responsibility and making a positive difference in the world. We believe that by working together and supporting each other, we can create a better future for everyone.

Thank you for choosing Achilles Tactical, for being part of a brotherhood, and for helping us support our military and public service charities.